international marketing | online email newsletter | marketing communication

Marketing communications can fall in to the same meaning as advertising. Advertising is the most common marketing term that organisations and even members of the public understand and evaluate, it has come across people at least a number of times in their everyday lives. Advertising is only a small section of marketing communications and is not an alternative term to it. Promotion and marketing communications is difficult comprehend, therefore considering it as a term that can be similar within each other is more simple. The concept of the marketing communications mix which is a range of tools available to an organisations to deliver a clear and consistent message to their target audiences, thus impacting the businesses performance negatively or positively. It is also commonly called the promotional mix, Crosier (1990) states that all terms have the same meaning in the context of the 4ps. Marketing communications is very similar to marketing in general, similar to comparing advertising to marketing communications. When asking what marketing is, the marketing mix comes to mind and the most common way of describing it is by explaining the 4p's. Product, price, place and promotion. Price of a product or service can send a message to their target audience. For example, comparing a $10 bag to a $50 bag, the more expensive bag will most likely be a luxury item, more durable than the cheaper one. This is market information that can easily send out a message to all target audiences. The most fundamental part of explains what marketing is using the 4p's is that, it elaborates how promotion is crucial and a significant aspect of what marketing is all about.

us on us on face book us on face book Our More videos Subscribe my channel MBP SKILLS communication | advertising strategy | email marketing advertising | best online email marketing

Become a subscriber/member and get a chance to win our FREE beach vacation...enter here

http://freebeachvacationgetaway.com