Digital excellence powered by dedicated specialists. Let team LSM help your franchise system navigate the world of online marketing. No BS, just unbiased.
Online Marketing: One Less Thing For Franchisees To Worry About
We understand that franchisees are extremely busy people who manage countless tasks EVERY SINGLE DAY. Consequently, many find themselves unable to focus the necessary time and attention they’d like to on every part of their business. One effort that tends to be put on the backburner is local marketing. It’s not that franchisees and franchisors don’t appreciate the value of an excellent local marketing strategy, it’s simply a matter of finding the energy and resources to implement those strategies and measure the results.
Simple, Flexible, Measurable Digital Marketing
At Local Search Masters, we provide proven, scalable digital marketing solutions to franchise systems, whether it involves a single franchise unit, a co-op of multiple franchisees or the entire network. We’re more than a dashboard providing data about reviews and campaign results (though that’s important); we’re a team of dedicated specialists who listen to your needs and continually strive to optimize the effectiveness of your local marketing efforts.
Our Approach
SEO (Search Engine Optimization)
On-Site SEO
We optimize the content and structure of your franchise website(s) and social networks for desktop and mobile devices. We ensure that Google, Yahoo and Bing’s search engines are able to comprehend exactly what your franchise offers and which market areas your franchise services. We also develop new web pages and optimize new web content that you create as needed.
Off-Site SEO (Link Building)
Earning inbound links from reputable websites is a key component of SEO. We have a proven and powerful link building strategy designed to help franchises earn fresh inbound links each and every month. A well-done link building campaign provides more brand exposure on sites that are relevant to your target audience, generating more quality visitors to your site.
Content Creation
We develop exclusive marketing content and shareable materials designed to acquire inbound links from authoritative websites that your target audience values. Your account manager and LSM’s dedicated team also offer content consultation to any other agencies responsible for filling up your content calendar. We’re team players!
Local Listings
Local listing development is not an arms-race; the business with the most listings does not achieve the best ranking in Google Maps. It’s more about quality vs. quantity. We make certain that key listings are always up-to-date and duplicate listings are removed using a combination of listings services and LSM elbow-grease (that means by hand), helping your franchise avoid being listed in directories that are not in-line with your values. We provide a local listing username/password document that’s yours to keep so you can say goodbye to login frustration, too.
Online Advertising
Search Engine Marketing
Our team of Certified Google Partners design optimized desktop and mobile-friendly ad campaigns for franchises on Google Search Network and Google Display Network, and potentially on Bing and Yahoo. We utilize remarketing (aka retargeting) to get your ads back in front of people who left your site before converting into a new or employee customer opportunity. For co-ops with multiple franchisees in one market, we ensure owners don’t compete against each other for ad space.
Social Advertising
Similar to Frank Constanza’s billiards room, social advertising is “the place to be.” We manage desktop and mobile-friendly social ad campaigns on Facebook, Twitter, LinkedIn, YouTube and Pinterest that skillfully place your brand in front of a designated audience. The end result is a cost-effective ad medium that produces new leads, fans, app downloads and happy franchisees. Click here to learn more about our Social Media Marketing services.
Brand Management
Social Profile Optimization
Many people who find your franchise locations online proceed to conduct further research about the business by way of social media. If your franchise’s profiles on key sites like Facebook, Yelp, LinkedIn, YouTube and Google aren’t branded and optimized, you’re decreasing your chances of winning new customers. We build out visually stunning social profiles that will impress customers, help establish trust and provide the key information they need to take action.
Message Creation & Communication
In today’s noisy world full of distractions, where multiple businesses are offering similar products and services, it’s more important than ever to deliver the right messages at the right time. We fuse our understanding of your franchise with our expertise in marketing franchise brands online to create an initial messaging strategy that’s applied to your social network posts and online advertisements. Our team tracks, analyzes and acts on conclusions drawn from the data to find the optimal messaging formula for your brand: what to post, where to post it and when.
Reputation Management
Your reputation is something that needs to be managed daily and never overlooked. We monitor your social networks and local listings, read the reviews that your current and potential customers are posting and quickly produce appropriate responses. This work maintains the integrity of your brand and helps us better understand the needs of your business – information that we relay over to you so everyone can act accordingly. Click here to learn more about our Reputation Management Services.
Email Marketing
The opportunity hidden in plain sight. Our goal is to unlock the power of a well-run email campaign and foster large sums of added value from your current and future customers. We create mobile-friendly emails that capture the recipient’s attention and effectively drive home the main-point. We closely monitor and evaluate the response of each campaign to create the kind of content that engages your audience specifically.
Account Management
Educational Tutorials & Webinars
We put together instructional videos and webinars designed to help franchises learn more about current digital marketing best practices. Some topics will stem from your requests, while others will originate from your account manager, who may see opportunities to educate you on new and exciting ways to improve the success of your online marketing efforts.
Tracking & Reporting
At the end of the day, what matters is your return on digital investment (RODI). Our proprietary tracking and reporting dashboard will provide you with need-to-know information about the results of our work and the current standing of your online reputation, 24/7. Each dashboard is customized to your system’s particular needs and allows for different people to have different levels of access to the data. Click here to learn more about the LSM Client Reporting Dashboard.
Client Communication
Open, honest channels of communication are an integral component of a successful relationship. Our account managers pick up the phone when you call, they’re on time for your regularly scheduled strategy sessions and reporting webinars, they provide advice when appropriate, they fly out to meet with you, and they never hesitate to give you their honest opinion.
Want to chat with us about your digital marketing strategy?
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